The promising future of portalfolios

A concept for collaborating with clients straight inside portfolios

Recently, I've been excited with the idea of portalfolios. Portalfolios are client portals built on top of portfolios.

The idea is simple: potential clients browse your portfolio and can also create accounts to get access to your creative services. Client portals aggregate all files, contracts, communications and invoices in one convenient space for your clients.

As an agency or freelancer, you:

  • streamline your processes,

  • create a unified client experience

  • own the communication channel.

And your clients just go holy shit this is cool

If the portfolio is the designer's shop, the portalfolio is the designer's office. This way, clients don't just buy your services, they buy *how* the service is provided. In a world where portfolios are the new resumes, portalfolios can help many other types of people other than designers.

Transparency, short feedback loops or the entire experience facilitated with your portalfolio can become your unique selling point, your differentiator, your secret weapon.


Portalfolios have drawbacks though:

  • More upfront work to set up than regular portfolios

  • Clients need to adapt to your process

  • People naturally default to emails

  • If your work sucks, portalfolios just won't change that :)

Setting up your own portalfolio

To share an example with you: I built a portalfolio for Supercreative entirely inside Webflow, using Zapier, Stripe, Daily co, Crisp and embedded Figma.

A quick demo:

Here's a list of other portalfolios I found, built with @DuncanHamra's Memberstack (on top of Webflow), @laurium's Client Portal (on top of Wordpress) and @Vinrob's ManyRequests.  

Another way to switch from portfolio to portalfolio is with Notion! It's super easy to set up and has many portal features: to share moodboards, service agreements, design files, invoices and chat almost exclusively on there. I'm preparing an interesting article about this. Get it here 👇

Created by Ben Issen

Based in Paris, Ben founded Supercreative. With his team, he creates tools and videos to help creatives be more productive. Prior to that, he worked at Webflow and launched a design agency. @ben_issen


Aug 19, 2020

Time to create:

10 hours

Time to share:

5 hours

Reading time:

3 minutes


Trusted by

50,000+ creatives